When Dropshipping 7 Tips To Reduce Cart Abandonment
It’s rather mindblowing to think that two out of three shoppers go to the trouble of finding a product, adding it to their cart, and then abandoning their purchase!
And it’s a problem that needs to be analyzed because it means we are missing out on sales.
Today, I’m going to share seven great tips for cart abandonment when dropshipping!
What is an abandoned cart?
Let’s start with understanding what cart abandonment means and how you can analyze your own stats.
So, what is an abandoned cart?
An abandoned cart is when somebody is visiting your store, they’ve found a product they like, and they’ve added it to their cart. Next, they carry on browsing in the store or get distracted by a phone call and leave the website. Which means they don’t proceed to checkout and complete the purchase.
What we need to work out is the cause. It could be something happening on your website, the quality of your traffic, or simply a customer who is browsing or distracted.
It will never be possible to completely rid ourselves of abandoned carts, but I hope the following tips will improve customer experience to increase your overall conversion rate.
What are the reasons for an abandoned cart?
From the stats above, I think we can agree abandoned carts can result from a poor store design, but that may not be the core problem. Everything matters!
The Baymard Institute Survey reports the following critical reasons for abandoned carts displayed in the graphic below:
Let’s go through the five key reasons in a little more detail:
1. Unexpected costs
According to the survey, 49% of online shoppers abandoned their cart because extra costs were too high. No one likes negative surprises in the form of unexpected costs like taxes, shipping, and handling.
An easy way around this is to offer customers free local shipping. But naturally, the costs of offering free shipping to international customers may be prohibitive.
Remember, it’s not that people don’t want to pay for shipping, it’s more about the fact that they don’t want to pay for it unexpectedly. Unfortunately, it’s human nature to become annoyed with extra costs and simply close the webpage.
2. Customers are required to create an account
Although we see the checkout process as an opportunity to collect data about our customers, forcing them to create an account with your store is a major reason for cart abandonment. They don’t know you yet and are not ready for a long-term relationship!
The Baymard Institute survey reports that 23% of abandoned carts are attributed to this practice. So it’s a good idea to get rid of this customer pain point immediately!
3. Delivery was too slow
Reducing cart abandonment when dropshipping is a challenge when we study delivery times.
If you don’t already, consider offering multiple express delivery options. You’d be surprised how many people will pay extra to get the product to their address in time for a certain event or function.
7 Tips to help you reduce cart abandonment
As you’ll agree, the causes of cart abandonment are multi-faceted, and it’s almost overwhelming to know what to fix first!
And if it is any consolation, cart abandonment happens to all online stores from the most optimized slick brand to the one-man show.
Don’t wait. Get started now using these seven tips to reduce cart abandonment when dropshipping:
1. Track shopping cart abandonment
We need to analyze our data to make decisions and take action. In most ecommerce platforms, you’ll have the ability to navigate to abandoned carts to find patterns that might suggest why customers are abandoning their carts.
oor quality traffic, often from undeveloped countries with little spending power, often results in browsing rather than purchasing activity. Take a look at where your traffic is coming from.
Break down the data. Who are you targeting? Analyze the breakdown and start narrowing down on age, gender, country, and placement.
Be aware that while Instagram influencers can be fantastic for driving traffic, you cannot control customer location, which can result in an increase in abandoned carts when dropshipping.
Cart abandonment rate is simply the percentage of shopping carts that didn’t convert.
To calculate your cart abandonment rate, first calculate your cart conversion rate, which is just the number of completed purchases divided by the number of shopping carts opened.
2. Automate to recover abandoned carts
It’s not all bad news! By setting up automated messages to your customers, you’ll be able to recover more sales on autopilot with no extra time needed from you or additional costs.